It has become essential not only to produce and sell a good but also to guarantee and provide a value-added service that completes it.
The classic market dynamics to which we have become accustomed are no longer current.
New actors, new scenarios and new conditions have redesigned the world, the market and everything that revolves around them.
The market is polarizing and the discriminating factors in choosing a product or service are becoming absolute: either the price (the lowest) or the added value (the highest). Two seemingly polar opposite settings that are actually both sides of the same coin.
The availability of increasingly standardized goods and services has in fact led a group of consumers to consider price as the main element of evaluation, if not the only one: with the same characteristics, sometimes only apparent, one buys what costs less.